Why include public broadcasting in your marketing plans?

• Public broadcasting engages a greater number of the households you want to reach most. Those who enjoy our programming tend to stay with us and return regularly.

• You'll share in the trustworthy relationship Public Broadcasting enjoys with its listeners and viewers. Experience the “halo effect” - the favorable way a community perceives companies that support public broadcasters. Partnership with a highly regarded NPR station like WUSF shows you in a new light.

• The Public Broadcasting Audience has the highest income and education demographics of any media outlet. It makes good business sense to reach the valuable Public Broadcasting audience.

• Public Broadcasting offers access to a large high-quality audience, including a high proportion of leaders and decision makers. Our audience believes in Public Broadcasting. That regard can translate into customers.

•  Personal appreciation for great programming opens doors to grateful clients of business sponsors. People who watch and listen to Public Broadcasting have a high regard for companies that sponsor the programming.

•   You'll demonstrate a commitment to your community by ensuring that your neighbors always have access to high quality radio and television programming. With your help, Public Broadcasting only gets better.