WUSF FM Audience

WUSF 89.7 Audience


Total Survey Area Counties (Fall 2006 Arbitron):


Hillsborough* Pinellas* Pasco* Hernando* Citrus Polk	Manatee Hardee Highlands Sarasota DeSoto Charlotte

Program	Time	Cume	Period


Morning Edition	M-F, 5:00 - 9:00 AM	148,400 Listeners	TSA Cume

Morning Edition	M-F, 5:00 - 9:00 AM	23,400 Listeners	TSA Average Quarter Hour

Mid-day Classical Music	M-F, 9:00 AM - 4:00 PM	153,600 Listeners	TSA Cume

Mid-day Classical Music	M-F, 9:00 AM - 4:00 PM	22,800 Listeners	TSA Average Quarter Hour

All Things Considered / Marketplace	M-F, 4:00 - 6:30 PM	142,200 Listeners	TSA Cume

All Things Considered / Marketplace	M-F, 4:00 - 6:30 PM	29,600 Listeners	TSA Average Quarter Hour

Total Survey Area (TSA) (larger circle) Cume equals 283,200 listeners each week. (Cume is the number of unduplicated listeners who tune to WUSF each week for at least 5 minutes.)

*Metro Cume(smaller circle) equals 199,900 listeners each week. WUSF 89.7 broadcasts in the 21st largest radio market in the United States. WUSF’s Metro Survey Area (MSA) time spent listening is 8.2 hours.

MSA Average Quarter Hour (AQH) Share, or WUSF’s percentage of listeners to radio in the market is 4.2%. Share is a percentage that looks at only people who listen to radio. When using this number you are looking at a universe that is made up of people that listen to radio and this is a vital number that lets WUSF know how the station is performing with people who use radio.