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Jorge Cunha - Director of Production
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George CunhaJorge has over 20 years of experience in the film and video production business. He started his career in Brazil as a cameraman and soon after was promoted to director of photography. After moving to the USA, he began a 14-year period of work for the Home Shopping Network (HSN).  During his last five years with HSN, he was put in charge of the lighting department where he was responsible for designing light ploys for six studios that ran 24 hours a day. After HSN, Jorge opened his own production company that produced commercials, infomercials and TV events for such companies as HBO, ABC, NBC, CBS, BET, NFL Films, and ESPN. Jorge has also been a consultant for Brightline, a well known studio lights manufacturer, and has been involved with various overseas projects, including the design and installation of the first Japanese TV studio using “Cold Light” technology. As production manager at WUSF, Jorge is responsible for overseeing the studios and all production projects. 

Email: jcunha@intellismedia.org

   
 
Scot Kaufman - Media Sales Manager
 

Scot Kaufman, Media Sales ManagerScot has been an intrinsic part of WUSF’s development and growth in the last 15 years. His exceptional work for WUSF’s underwriting department has lead to the development of strategic and mutually beneficial partnerships with diverse organizations and individuals in the Tampa Bay area and beyond. He graduated from Florida State University with a B.S. in Business Communications and began his public broadcasting career as an intern at Florida State’s student-run public radio station. He then accepted a sales representative position for a sound reinforcement and home entertainment equipment company. After three years, he returned to radio and began working as a sales representative selling air time for WQSA in Sarasota. Eventually, he was hired by WUSF’s underwriting department and, after developing corporate and non-profit relationships in the Sarasota market and organizing WUSF’s special events for several years, he was promoted to Media Sales Manager. Today, he continues to manage his underwriting responsibilities, oversees IntellisMedia client relations and directs the IntellisMedia sales team. He is a 1991 graduate of Leadership Sarasota.

Email: skaufman@intellismedia.org

 
 
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Jim Beaty - Media Sales Representative
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Jim Beatty, Media Sales RepresentativeJim, a graduate of the University of South Florida, has lived in Tampa for over 52 years. He began his career in Advertising and Marketing as an In House Advertising Director for Today’s World, a 15 million dollar a year furniture operation in the Bay Area. He held that position for 19 years and won numerous industry awards for his TV, radio and print campaigns. Jim was also active in public relations and fundraising for local charities such as the Arthritis foundation, Metropolitan Ministries and the Ronald McDonald House, on behalf of his company. After Today’s World, Jim became an account Executive at WFLA TV, the NBC affiliate in the Tampa Bay area. He handled both local and national accounts and also served as the Orlando region AE. While at WFLA, Jim served on the Board of Directors for Tampa’s Meal on Wheels.  Upon leaving Channel 8, Jim started Beaty Communications. Jim began his career at WUSF in June of 2004. He works in the Underwriting Department and is responsible for managing existing accounts and acquiring new business for the 89.7 FM, WUSF TV/DT as well as IntellisMedia Media. He prides himself on building strong relationships and serving his clients needs.

Email: jbeatty@intellismedia.org

   
 
Diane Lucas - Production Sales Associate
 

Diane LucasDiane Lucas has over 13 years experience in the Production business.  She started her career at CPN Television as a Production Coordinator where she learned all of the aspects of Production and Post-Production.  Later she moved on to Tampa Digital Studios where with her experience and customer service skills she helped them grow to become one of the best Post-Production facilities in the Tampa Bay area.   Along with her coordinating duties she also performed as Associate Producer for episodes in the series “Role Models” on former Tampa Bay Buccaneer John Lynch and US Olympic Gold soccer player Michelle Akers.  After her long run at TDS she moved on to Reliant Interactive Media, world leaders in the direct response marketing business where she acted as Associate Producer for several productions.  Diane has been with WUSF for the past five years where she has worked closely with our production team prior to her recent new assignment as Production Sales Associate.  

Email: dlucas@intellismedia.org

 
 
Michael Martin - Director of Engineering
 

Mike Martin, Director of EngineeringMike has more than 18 years of experience designing, integrating and managing diverse audio, video and telecommunications systems. He began his career working as a operations technician and master control operator, as the years past he worked through as the lead integration technician and started designing system over 10 years ago. He later worked as senior engineer for such renowned organizations as Marriott Productions, Walt Disney World and the Whitlock Group. He has served as principle designer on projects ranging from complete hotel CATV and audio visual system as well as integrated classrooms, ballparks and stadiums, network infrastructures to complete broadcast and production facilities and, most notably, received two engineering achievement awards for his work with Walt Disney World. He has extensive experience in preventative maintenance and troubleshooting and is trained in the use of cutting-edge technologies. He currently manages all engineering projects for WUSF and IntellisMedia as well as the Director of Engineering for WUSF-TV and 89.7 FM.

Email: mmartin@intellismedia.org

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