Where Creativity and Business Thrive


Patricia Martin says creative types need to be creative in the business world when it comes to getting the word out for their favorite causes. And business people have to rely on their creative counterparts to get the pulse of the target groups they want to market their products to.

Martin has written the book 'RenGen: Renaissance Generation - the Rise of the Cultural Consumer.' She says today's instant communications means both groups will have to target their appeal to a broader audience through the internet and chat rooms.

Martin says the people who will thrive in what she calls a new 'renaissance' are those who will take advantage of innovation and know how to use new technology.

To hear the full audio of Patricia Martin's speech, click here.

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