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The Big Squeeze: Florida and the Future of Citrus

Disease, drought and real estate prices seem to be conspiring against the state’s multi-billion dollar citrus industry. How is the industry doing? Are the best days of the industry behind us? What lies ahead? Join us for this week’s Florida Matters.

Program Schedule

Tuesday at 6:30 PM | Sunday at 7:30 AM on WUSF 89.7

Monday at 10:00 PM on WSMR 89.1

Radio Guests

Mike Sparks - Executive Vice President and CEO of Florida Citrus Mutual
Kevin Bouffard - Citrus Industry Reporter with Lakeland Ledger

Video extras

See video

A 1969 TV ad, starring Anita Bryant, that increased orange juice consumption across the United States.

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Florida Matters

Florida Matters tackles tough issues, highlights little-known stories from our part of the world, and provides a greater perspective of what it means to live in the Sunshine State.

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