Steve Scruggs and Marshall Goodman talk about their experiences at this year's Consumer Electronics Show and the challenges facing Florida when marketing to overseas technology companies. Pat Steed adds that it's important to position the area as part of mega-region including Miami, Tampa and Orlando.

Steve Scruggs explains the Lakeland Economic Development Council's "Why Lakeland" and Summer Leadership program - efforts to reach out to college students and young professionals in the city and connect them with the community.

Marshall Goodman describes the kinds of students USF Polytechnic wants to recruit as well as how he's trying to attract professors for the school.

After the discussion, our panelists talked more about what makes the Polk County area attractive to potential employees.

Several members of our audience asked questions of our panel during the live taping in Lakeland. Hear those questions and the panel's answers.