Tom O'Neill says the same types of ads and advertisers will be on digital billboards as are on traditional signs. He says the digital boards give companies more flexibility, like tailoring messages to specific times of day. (1:26)

O'Neill and Wofford Johnson talk about what revenues billboard advertising bring to cities. (2:41)

O'Neil says digital billboards make more money than static ones, but he says he cannot say how much more. (1:26)

Mary Mulhern suggests that banning billboards would hurt large companies primarily, not the smaller local businesses. (1:14)

Mulhern says the city is not getting much revenue from advertising and she is opposed to putting billboards on school property like some other cities have done to generate funds. (1:39)