The Future of Billboards
St. Petersburg is working on a deal with two major billboard companies to take down 100 old signs in the city and replace them with 10 new digital ones. In Tampa, city officials are finalizing an agreement with the companies to end years of lawsuits over the number and placement of billboards, and the City Council will start work on a policy for digital boards next month. This week, we look at the issue of billboards in the Bay area, digital and otherwise.
Tom O'Neill says the same types of ads and advertisers will be on digital billboards as are on traditional signs. He says the digital boards give companies more flexibility, like tailoring messages to specific times of day. (1:26)
O'Neill and Wofford Johnson talk about what revenues billboard advertising bring to cities. (2:41)
O'Neil says digital billboards make more money than static ones, but he says he cannot say how much more. (1:26)
Mary Mulhern suggests that banning billboards would hurt large companies primarily, not the smaller local businesses. (1:14)
Mulhern says the city is not getting much revenue from advertising and she is opposed to putting billboards on school property like some other cities have done to generate funds. (1:39)