Marianna Graves / Advertising & Neuroscience

Marianna Graves

USF researchers are using a variety of high and low-tech means to map out a graveyard on the site of the Dozier School for Boys in Marianna, Florida. University Beat on WUSF TV takes you along on a search for answers that can only be found both underground and in the long-buried past.

Advertising & Neuroscience

For the next two weeks, University Beat on WUSF Public Media is looking at the work some USF professors are doing on how marketers sell us the products we use and consume. We all recognize misleading advertising when we see it, but what’s happening in our brains when something appears to be fishy and we can’t figure out what’s right? This week on University Beat, we talk to a marketing professor who is working with neuroscience researchers to analyze how people respond to advertising.

Video Extras

Why small cemeteries are important to Florida's history

Richard Estabrook, the Regional Director for the Florida Public Archaeology Network & a faculty member in the USF Dept. of Archaeology, talks about the importance of small, historic Florida cemeteries like the one university researchers are investigating in Marianna.

More Information: 

Marianna Graves
Erin Kimmerle, Assistant Professor, USF Department of Anthropology
813-974-5139 kimmerle@cas.usf.edu
Advertising & Neuroscience
Adam Craig, Assistant Professor, USF Marketing Dept.
813-974-6184 adamwcraig@usf.edu
Abstract and Summary of study from June 2012's Journal of Marketing Research

Radio - During "Morning Edition" on WUSF 89.7 Tuesday after the 6:45 AM and 8:45 AM newscasts | During "All Things Considered" on WUSF 89.7 Tuesday at 5:44 PM | After "Florida Matters" on WSMR 89.1 Monday just before 10:30 PM
Television - Tuesdays at 11:55 AM and 8:55 PM, and various times throughout the rest of the week

Host:
Mark Schreiner

Mark Schreiner has been the producer and reporter for "University Beat" on WUSF 89.7 FM since 2001 and on WUSF TV since 2007. He has worked as an anchor, reporter and producer at radio stations in Tampa and his native Chicago since 1992.

Contact Information

mschreiner@wusf.org
University Beat's theme song is: "Perpetuum Mobile" by The Penguin Cafe Orchestra, from their CD "Signs of Life."

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