On the Radio
For the next two weeks, University Beat on WUSF Public Media is looking at the work some USF professors are doing on how marketers sell us the products we use and consume. We all recognize misleading advertising when we see it, but what’s happening in our brains when something appears to be fishy and we can’t figure out what’s right? This week on University Beat, we talk to a marketing professor who is working with neuroscience researchers to analyze how people respond to advertising.
Radio - During "Morning Edition" on WUSF 89.7 Tuesday after the 6:45 AM and 8:45 AM newscasts | During "All Things Considered" on WUSF 89.7 Tuesday at 5:44 PM | After "Florida Matters" on WSMR 89.1 Monday just before 10:30 PM
Television - Tuesdays at 11:55 AM and 8:55 PM, and various times throughout the rest of the week
Richard Estabrook, the Regional Director for the Florida Public Archaeology Network & a faculty member in the USF Dept. of Archaeology, talks about the importance of small, historic Florida cemeteries like the one university researchers are investigating in Marianna.
Adam Craig, Asst. Professor in the USF Marketing Department, talks with University Beat’s Mark Schreiner about what kind of brain activity the neuroscience study looked at, how children can be protected from misleading advertising, and how this kind of research is advancing in the face of marketers adapting at the same time.
For more information
Erin Kimmerle, Assistant Professor, USF Department of Anthropology
Advertising & Neuroscience
Adam Craig, Assistant Professor, USF Marketing Dept.