Speed Dating Record (rebroadcast) / Sensory Marketing

Speed Dating Record (Rebroadcast from May 7, 2012)

Take a few hundred USF students, add a group of enterprising reality TV stars, and you’ve got a new Guinness world record! University Beat on WUSF TV shows you how the students recently set the record in a new category: largest speed dating event.

Sensory Marketing

University Beat wraps up a two-part look at the work some USF professors are doing on how marketers sell us the products we use and consume.
Groucho Marx once said, “Who are you going to believe, me or your lying eyes?” One USF researcher is putting that concept to the test, as he studies “sensory marketing”—how advertisers use our senses to sometimes “trick” us into buying things we might not necessarily want. Find out more on this week’s University Beat on WUSF 89.7.

Video Extras

UBeat: Speed Dating Record Web-only #1

Video Extras

UBeat: Speed Dating Record Web-only #2

Ben Nemtin of The Buried Life talks with WUSF's Mark Schreiner

Guinness World Record Adjudicator Philip Robertson describes the record being set and what he looks for as a judge.

More Information: 

Speed Dating Record
USF's Center for Student Involvement
The Buried Life's new book "What Do You Want to Do Before You Die?"
The Buried Life's list of 100 things they want to do before they die
Sensory Marketing
Dipayan Biswas, Associate Professor, USF Marketing Dept.
813-974-0797 dbiswas@usf.edu

Radio - During "Morning Edition" on WUSF 89.7 Tuesday after the 6:45 AM and 8:45 AM newscasts | During "All Things Considered" on WUSF 89.7 Tuesday at 5:44 PM | After "Florida Matters" on WSMR 89.1 Monday just before 10:30 PM

Mark Schreiner

Mark Schreiner has been the producer and reporter for "University Beat" on WUSF 89.7 FM since 2001 and on WUSF TV since 2007. He has worked as an anchor, reporter and producer at radio stations in Tampa and his native Chicago since 1992.

Contact Information

University Beat's theme song is: "Perpetuum Mobile" by The Penguin Cafe Orchestra, from their CD "Signs of Life."

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