University Beat wraps up a two-part look at the work some USF professors are doing on how marketers sell us the products we use and consume.
Groucho Marx once said, “Who are you going to believe, me or your lying eyes?” One USF researcher is putting that concept to the test, as he studies “sensory marketing”—how advertisers use our senses to sometimes “trick” us into buying things we might not necessarily want. Find out more on this week’s University Beat on WUSF 89.7.