On Television

The Buried Life's Ben Nemtin (Hawaiian shirt) talks w/USF students at Speed Dating Record breaking event
Speed Dating Record (Rebroadcast from May 7, 2012)
Take a few hundred USF students, add a group of enterprising reality TV stars, and you’ve got a new Guinness world record! University Beat on WUSF TV shows you how the students recently set the record in a new category: largest speed dating event.

On the Radio

USF Marketing Assoc. Prof. Dipayan Biswas (courtesy Bentley University Observer)
Sensory Marketing

University Beat wraps up a two-part look at the work some USF professors are doing on how marketers sell us the products we use and consume.
Groucho Marx once said, “Who are you going to believe, me or your lying eyes?” One USF researcher is putting that concept to the test, as he studies “sensory marketing”—how advertisers use our senses to sometimes “trick” us into buying things we might not necessarily want. Find out more on this week’s University Beat on WUSF 89.7.

Program Schedule

Radio - During "Morning Edition" on WUSF 89.7 Tuesday after the 6:45 AM and 8:45 AM newscasts | During "All Things Considered" on WUSF 89.7 Tuesday at 5:44 PM | After "Florida Matters" on WSMR 89.1 Monday just before 10:30 PM
- Tuesdays at 11:55 AM and 8:55 PM, and various times throughout the rest of the week

Video extras

See video

Ben Nemtin of The Buried Life talks with WUSF's Mark Schreiner

See video

Guinness World Record Adjudicator Philip Robertson describes the record being set and what he looks for as a judge.


For more information

Speed Dating Record
USF's Center for Student Involvement

The Buried Life's new book "What Do You Want to Do Before You Die?"

The Buried Life's list of 100 things they want to do before they die

Sensory Marketing
Dipayan Biswas, Associate Professor, USF Marketing Dept.
813-974-0797 dbiswas@usf.edu



University Beat

University Beat is a radio and television program that focuses on the research and work at the University of South Florida and how it benefits the Tampa Bay area, Florida, and the world around us.

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