WUSF Radio Audience

Total Survey Area Counties (Fall-Spring 2008 Arbitron):

Hillsborough*

Pinellas*

Pasco*

Hernando*

Citrus

Polk

Manatee

Hardee

Highlands

Sarasota

DeSoto

Charlotte

Program	Time	Cume	Period
Morning Edition	M-F, 5:00 - 9:00 AM	143,700 Listeners	TSA Cume
Morning Edition	M-F, 5:00 - 9:00 AM	24,600 Listeners	TSA Average Quarter Hour
Mid-day Classical Music	M-F, 9:00 AM - 4:00 PM	172,600 Listeners	TSA Cume
Mid-day Classical Music	M-F, 9:00 AM - 4:00 PM	23,800 Listeners	TSA Average Quarter Hour
All Things Considered / Marketplace	M-F, 4:00 - 6:30 PM	150,700 Listeners	TSA Cume
All Things Considered / Marketplace	M-F, 4:00 - 6:30 PM	25,700 Listeners	TSA Average Quarter Hour

Total Survey Area (TSA) (larger circle) Cume equals 299,400 listeners each week. (Cume is the number of unduplicated listeners who tune to WUSF each week for at least 5 minutes.)

*Metro Cume (smaller circle) equals 199,600 listeners each week. WUSF 89.7 broadcasts in the 19th largest radio market in the United States. WUSF’s Metro Survey Area (MSA) time spent listening is 8.9 hours.

MSA Average Quarter Hour (AQH) Share, or WUSF’s percentage of listeners to radio in the market is 3.7%. Share is a percentage that looks at only people who listen to radio. When using this number you are looking at a universe that is made up of people that listen to radio and this is a vital number that lets WUSF know how the station is performing with people who use radio.

For Information on Corporate Sponsorship contact Shirley Schultz at 813-974-8623

WUSF Media Sales Department
4020 East Fowler Avenue, WRB219m
Tampa, FL 33620-6870