Wish Farms Charity Strawberry U-Pick
WISH FARMS OPENS FARM TO PUBLIC FOR ANNUAL CHARITY STRAWBERRY U-PICK
Event proceeds benefit Redlands Christian Migrant Association (RCMA)
PLANT CITY, Fla. (March 21, 2013) – Wish Farms, the largest grower and shipper of Florida strawberries, opens its farm to the public for an annual charity strawberry U-pick with all proceeds going to Redlands Christian Migrant Association (RCMA). The 2-day event will be held Saturday, April 6th and Sunday, April 7th from 9 a.m. to 3 p.m. at the company’s strawberry farm in Duette, FL (37381 State Road 62, Duette, FL 34219).
At the strawberry U-pick, strawberry lovers will be able to pick their own berries for only $5 per flat, which includes the donation and crate costs. In addition, food banks that supply their own containers will be allowed to pick for free. (Charitable groups must present documentation of their organization upon arrival.)
“Labor continues to be a real issue for farmers especially as we near the end of our Florida strawberry season,” said Gary Wishnatzki, President and CEO of Wish Farms. “With ripe ready-to-pick fruit sitting on the strawberry plants, we thought, why not turn the situation into something positive and allow an opportunity for local charities to benefit.”
Money raised by the event is donated to RCMA, an organization that provides quality child-care and early education for children of migrant farm workers and rural, low-income families throughout Florida.
“Wish Farms’ annual strawberry U-pick event does so much good,” said Barbara Mainster, RCMA’s Executive Director. “People not only get access to inexpensive nutritious fresh fruit, but they gain an appreciation of the labors that farm workers contribute – and of course, this event benefits the children that RCMA serves in the South Hillsborough area.”
About Wish Farms:
Wish Farms, founded in 1922, is the largest grower and shipper of strawberries in Florida and has been for over 50 years. Nationally recognized for quality and innovation, Wish Farms is a year round supplier of strawberries and blueberries – shipping over 4 million flats of strawberries, 6 million pounds of blueberries and 1 million packages of vegetables a year. A leader in the Produce Traceabilty Initiative movement, Wish Farms utilizes the FreshQC™ How’s My Picking?™ Program, a patented tool for traceability, to ensure quality by tying consumer feedback to the harvest time, field location, picker etc.
For more information about Wish Farms, please visit wishfarms.com or facebook.com/wishfarms.