Music - Food Choices

USF Muma College of Business marketing professor Dipayan Biswas talks in the WUSF studios.
Music - Food Choices

A USF marketing professor has published some research that’s getting media attention worldwide. His study found that both the kind of music being played at a restaurant or supermarket, as well as the volume, can affect whether people make healthy food choices or not. Find out more on University Beat on WUSF Public Media.

More Information: 

Dipayan Biswas
USF Muma College of Business marketing professor 

Research on Effects of Ambient Music and Food Purchase, Journal of the Academy of Marketing Science

WUSF News article on the research

Original Broadcast Date: 

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Mark Schreiner

Mark Schreiner has been the producer and reporter for "University Beat" on WUSF 89.7 FM since 2001 and on WUSF TV from 2007-2017. In addition to serving as a producer, reporter, host and assistant news director, he serves as Intern Coordinator for WUSF News. Mark has worked as an anchor, reporter and producer at radio stations in Tampa and his native Chicago since 1992. He graduated from Columbia College in Chicago with a BA in Telecommunications/Radio in 1994.

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